Cookies are small and specific files that websites deposit on your computer, hoping to match that file to the one on the website the next time you visit. According to digital marketing advisory Clickz.com, cookies monitor visitor count and allow companies to evaluate their consumer base and use “behavioral targeting” and “personalization” to improve their product. Cookies remember data like billing addresses, names and birthdays, saving the consumer a lot of time, since forms that were filled out before do not have to be completed over and over again. Cookies are not spyware or malware and do not compromise the security of the information they save. However, the downside is that cookies can also slow the speed of your computer and take up disk space. The process to delete cookies varies by browser type. Writer Bio
