Microsoft Office 2010 and 2007 provide the ability to insert objects into Word files. An object can be an image, sound or file. When you insert an object and choose to display it as an icon, the displayed icon represents the application type of the file. For instance, an Excel icon displays when you insert an Excel document. If you want the icon to display as something that may better represent the content rather then the application, you can modify the icon. Writer Bio

How to Insert an Object as an Icon That Is Not Appearing in MS Word - 46