Facebook page “likes” are an excellent way to gauge a company’s or brand’s engagement with potential customers. To better understand how to market your Facebook page, you should track the demographics of who likes the page. You should also track to the demographics of who “unlikes” your page. However, unlike the data available for those that have liked you page, there is no data provided for those who have unliked your page. You will have to find that information yourself with a little record keeping.
