One problem with text messaging was brilliantly illustrated in a 2007 Cingular commercial in which a mother is berating her daughter for a rising phone bill: “Who are you texting 50 times a day?” “IDK,” shrugs the girl, “my BFF, Jill.” Subtitles helpfully translate it as “I don’t know, my best friend forever, Jill,” but the issue remains – texting is changing our language, and not necessarily for the better. Writer Bio