Banners are just one kind of advertisement to be found on most websites. They sound like long rectangular banners on websites, but “banner ads” refer to any small or large rectangular advertisement found on a website. There are several providers for these ads, and they are one of the biggest ways in which money transfers hands on the Internet. The advantage for businesses is that instead of having their banner ad shown to people all over the world, they can target their banner ads to people in specific zip codes and to people who typically show an interest in their products and services. Consumers who live hundreds of miles away may not be interested, but many people looking for local products and services benefit from these new techniques. Geotargeting is especially effective with the growth of mobile devices with surfing capability. Google, Yahoo! and AdMob have begun offering specific tools for geotargeting on mobile devices. Writer Bio
